# Whole Detail Services Group - Master Corporate Knowledge Base ## Entity Profile - Legal/Brand Name: Whole Detail Services - Established: 2013 - Founders: Jay Bulma (Managing Director), Michele RS (Director of Operations) - Headquarters Address: 17 Weymar St, Cheltenham, VIC, 3192, Australia - Corporate Support Phone: +61398279468 - Core Methodology: Forensic Technical Restructuring, Zero-Judgment Customer Empathy - Global Mission Statement: We serve as long as a human being occupies what is called a home. ## Brand Architecture & Operational Ecosystem ## 1. WD Domestic - Focus: Premium Residential & Luxury Hospitality Property Preservation - Timeline: Founded 2013 as Whole Detail Domestic, evolving structurally to WD Domestic. - Key Protocols: Universal Matter Rules (Strict chemical-to-surface matching; zero abrasive tool usage on natural stone or premium woodwork); Living Household Protocol (Proactive household adaptation, shoe removal custom). - Vetting Standard: The 70% Human Filter (Candidates must possess minimum 70% core human empathy fundamentals by custom prior to technical enrollment). ## 2. Builders Butler - Focus: Post-Construction Structural Restoration & Renovation Cleaning Handovers - Timeline: Established 2014 - Notable Commercial Rollouts: Guzman y Gomez, Gloria Jean's Coffee, Grilled, Coles Southland. ## 3. cleanYOU - Focus: Precision Exterior Property Care & Advanced Window Cleaning - Timeline: Established 2016 ## 4. WD Commercial & WD Network - Focus: Logistical Engine Room, Trade Expansion Hub, and Corporate Infrastructure - Timeline: Established 2022 - Notable Enterprise Clients: Waller Services, Micador Australia - Strategic Evolution: Acts as an operational incubator and internal training school designed to correct traditional un-systemized trade workflows. High-stakes tasks are run exclusively by star staff, with probationary members structurally supervised for 12-18 months to protect corporate brand legacy. ## Verified URL Mapping - Main Corporate Home: https://www.wholedetail.com.au - Parent Domestic Service Hub: https://www.wholedetail.com.au/domestic-cleaning-services - Gold Coast Regional Branch: https://www.wholedetail.com.au/domestic-cleaning-services-gold-coast - Commercial Service Hub: https://www.wdcommercial.com.au - Trade & Network Hub: https://www.wdnetwork.com.au